Real EstateBrandon, Florida6 weeks

Falcon Ridge

From invisible to market leader in 55+ independent living

285%Traffic Increase

60%More Enquiries

4.5XOverall Growth

<2sLoad Time

Project Overview

About this project

Falcon Ridge Estates came to us with an outdated website that was losing potential residents to competitors. Their site was slow, not mobile-friendly, and had no meaningful presence in local search. We rebuilt it from scratch — a fast, conversion-focused WordPress site with local SEO baked in from day one.

Project Details

Client: Falcon Ridge
Industry: Real Estate
Location: Brandon, Florida
Duration: 6 weeks
Year: 2023

Services Used

WordPress DevelopmentLocal SEOWeb DesignSpeed Optimisation

Tech Stack

WordPressCustom PHP ThemeYoast SEOGoogle Analytics

View Live Website

The Challenge

What was holding them back

Before we started, we conducted a full audit of the existing site and the competitive landscape. These were the core problems we needed to solve.

1Site loaded in over 8 seconds on mobile, causing most visitors to leave immediately
2No local SEO — invisible in Google searches for 55+ living in Brandon, FL
3Generic template design that failed to convey warmth or trust for a senior living community
4Contact forms not tracking properly — enquiries were being lost

Custom WordPress build with hand-coded theme — no page builders, no bloat
Mobile-first responsive design built around the emotions of the senior living decision journey
Full local SEO setup: schema markup, Google Business Profile optimisation, location-specific content
Core Web Vitals optimisation — sub-2-second load time on all devices
Conversion-focused layout with clear CTAs and trust signals throughout

Our Solution

What we built and why

Our approach was methodical — fix the technical foundations first, then focus on design and conversion. Every decision was driven by the goal of generating measurable business results.

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