Beauty & SkincareCanada5 weeks

Carter Skin

A skincare brand built from scratch with a clean, conversion-first e-commerce experience

0→1Full Brand Launch

<2sLoad Time

90+PageSpeed Score

5wkDelivered In

Project Overview

About this project

Carter Skin is a Canadian skincare brand that came to us with a product lineup, a brand direction, and no website. We built their entire online presence from scratch — a clean, premium e-commerce experience designed to communicate product quality, build trust with first-time buyers, and convert browsers into repeat customers.

Project Details

Client: Carter Skin
Industry: Beauty & Skincare
Location: Canada
Duration: 5 weeks
Year: 2024

Services Used

Web DesignE-Commerce DevelopmentSEO SetupBrand Identity

Tech Stack

WordPressWooCommerceCustom ThemeGoogle Analytics

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The Challenge

What was holding them back

Before we started, we conducted a full audit of the existing site and the competitive landscape. These were the core problems we needed to solve.

1No existing website — the brand needed a full digital presence built from the ground up
2Skincare is a high-trust category — shoppers needed confidence in ingredients, results, and brand credibility
3Needed a seamless mobile shopping experience for a primarily mobile audience
4Product pages required detailed ingredient and benefit content without feeling clinical or overwhelming

Custom website designed and built from scratch with a clean, premium aesthetic matching the brand
Conversion-focused product pages with ingredient breakdowns, benefit callouts, and social proof
Mobile-first responsive design with a fast, frictionless checkout flow
SEO-structured content targeting skincare and beauty search terms for organic growth
Trust-building elements including before/after sections, ingredient transparency, and brand story

Our Solution

What we built and why

Our approach was methodical — fix the technical foundations first, then focus on design and conversion. Every decision was driven by the goal of generating measurable business results.

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