HealthcareUnited States4 weeks

Carter Hearing

A healthcare site built for patient trust and local appointment bookings

180%Traffic Increase

45%Booking Enquiries

65%Mobile Conversions

3.2XLocal Visibility

Project Overview

About this project

Carter Hearing needed a website that would make patients feel safe and confident before they even walked through the door. We replaced their outdated template site with a clean, trust-focused WordPress build that ranks in local search and turns mobile visitors into booked appointments.

Project Details

Client: Carter Hearing
Industry: Healthcare
Location: United States
Duration: 4 weeks
Year: 2023

Services Used

WordPress DevelopmentLocal SEOWeb DesignUX Optimisation

Tech Stack

WordPressCustom PHP ThemeSchema MarkupGoogle Analytics

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The Challenge

What was holding them back

Before we started, we conducted a full audit of the existing site and the competitive landscape. These were the core problems we needed to solve.

1Template site looked unprofessional — undermining patient confidence in a healthcare setting
2No mobile optimisation despite 70%+ of visitors coming from phones
3Poor local search visibility — not appearing for nearby hearing clinic searches
4Appointment booking process was buried and confusing, causing drop-off

Clean, professional design with clear trust signals — certifications, team bios, and patient testimonials
Mobile-first development with thumb-friendly navigation and tap-to-call buttons
Local SEO: healthcare schema markup, location pages, and Google Business Profile integration
Streamlined appointment booking with a prominent, frictionless contact flow
Optimised page speed to pass Core Web Vitals on all devices

Our Solution

What we built and why

Our approach was methodical — fix the technical foundations first, then focus on design and conversion. Every decision was driven by the goal of generating measurable business results.

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