Short-Term RentalPacific Northwest, USA5 weeks

CascadiaSTR

A polished short-term rental brand launched with strong local SEO from day one

100%Brand New Launch

P1Google Rankings

<1.8sLoad Time

95+PageSpeed Score

Project Overview

About this project

CascadiaSTR is a Pacific Northwest short-term rental company that needed a brand-level website to compete with established players in their market. We built a polished, fast site with a frictionless booking flow and a local SEO strategy that started generating organic traffic from the day of launch.

Project Details

Client: CascadiaSTR
Industry: Short-Term Rental
Location: Pacific Northwest, USA
Duration: 5 weeks
Year: 2024

Services Used

Web DesignWordPress DevelopmentSEO SetupBrand Identity

Tech Stack

WordPressCustom ThemeSchema MarkupGoogle Search Console

View Live Website

The Challenge

What was holding them back

Before we started, we conducted a full audit of the existing site and the competitive landscape. These were the core problems we needed to solve.

1New brand with no online presence — needed to compete immediately against established STR operators
2No clear brand identity — required design direction alongside the development
3Booking flow needed to feel premium and trustworthy to justify above-average nightly rates
4Local SEO from scratch in a competitive Pacific Northwest vacation rental market

Full brand and web design — logo direction, colour palette, and typography system
Conversion-focused property showcase with high-quality imagery and clear booking CTAs
Local SEO strategy from day one: location schema, regional keyword targeting, and sitemap setup
Fast, lightweight WordPress build with custom Gutenberg blocks for easy content management
Trust-building elements: reviews integration, property highlights, and host story section

Our Solution

What we built and why

Our approach was methodical — fix the technical foundations first, then focus on design and conversion. Every decision was driven by the goal of generating measurable business results.

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Verified Results

CascadiaSTR — by the numbers

100%Brand New Launch

P1Google Rankings

<1.8sLoad Time

95+PageSpeed Score

"Websloop was great to work with! Very available, understood the project, and communicated very well. They did a great job on our website CascadiaSTR."