A redesign should improve conversions and brand perception without wiping out the organic traffic you have already earned. That requires planning before a single design mock-up is approved.
Protect rankings during a redesign
- Crawl your existing site and export every URL that receives traffic or backlinks.
- Keep URLs identical wherever possible; use 301 redirects for anything that must change.
- Preserve or improve title tags, headings, and internal links to high-value pages.
- Submit an updated sitemap and monitor Google Search Console after launch.
Our website redesign service starts with a full SEO audit so rankings are protected, not an afterthought.
