Cart abandonment is rarely about price alone. Friction at checkout — extra steps, surprise costs, slow mobile forms — kills conversions you already paid to acquire.

Seven high-impact checkout fixes

  • Enable guest checkout and popular wallets (Shop Pay, Apple Pay, Google Pay).
  • Show shipping and tax estimates early, not on the last step.
  • Reduce form fields to the minimum required to complete the order.
  • Display trust badges, return policy, and support contact near the pay button.
  • Optimize checkout for thumb-friendly mobile layouts.
  • Recover abandoned carts with a simple email sequence.
  • Test checkout speed — every extra second costs completed orders.

We optimize Shopify and WooCommerce checkouts as part of our e-commerce development work.